Pricing mistakes every business makes

Setting a pricing policy and regularly reviewing those prices and strategies allows you to price for profit and success

Pricing mistakes every business makesHave you ever bought something and thought that there’s something not right about the price? Maybe it seemed too cheap or you felt you were getting ripped off. Pricing is tricky and a stressor for many business people. Are we too high and scaring away customers? Our competitors are priced lower than us, should we…

Subway faces a rough road to restore its reputation

With sales falling and too many locations, many Subway franchisees are struggling to make a profit

Subway faces a rough road to restore its reputationCOVID-19 has not been kind to restaurants, as we know. But for Subway restaurants, the problems are much broader. Subway is the world's largest restaurant chain with nearly 42,000 locations, more than Starbucks or McDonald’s. But the chain is shrinking rapidly. It was already experiencing difficulties pre-pandemic and closed several thousand restaurants in North America.…

Adding, changing photos on your website

How to make your DIY photo shoot a success and, most importantly, give you some amazing images to use to grow your business

Adding, changing photos on your websitePhotos are an important part of any social media feed. And along with stock photos, you need to incorporate some photos of you, your team, your product, your office, etc. If you aren’t in a position to hire a photographer every quarter, you are going to have to do the photo shoot yourself. That means…

Get your raving fans to help drive business growth

Offer them amazing discounts and perks to make sure they know how important they are to your business, then let them spread the word

Get your raving fans to help drive business growthOur online customer buying journey is about to come full circle. We’ve gone from someone first hearing about you all the way to a regular customer becoming a raving fan and helping you grow your business. Let’s recap what we’ve talked about in the past few weeks: We started with interest and awareness. Someone already…

Converting online leads into customers

Always keep in mind these goals: easy to deliver, easy to implement. That gets purchased over and over

Converting online leads into customersWe’ve been working on making sure we understand the entire customer buying experience online. Today, we’re moving onto conversion. We started with interest and awareness and how your customer might hear about you – and what to do once they do. Then we moved to findability and reputation – both online and really important in…

Findability, reputation crucial for hooking online consumers

You really need to control what’s said about you online and you need to show how you respond to all types of situations

Findability, reputation crucial for hooking online consumersYour marketing efforts should make an impact along each step of your customer’s online journey. From when they first see an advertisement or a post shared by one of their friends on Facebook, you’ve tweaked their interest. They’re interested in your product or service, and now they’re aware of your business. After becoming aware of…

Keyword density: making your content count in Google

How much effort you should take in deciding on keyword density is always a popular topic among bloggers

Keyword density: making your content count in GoogleDeciding on the proper number of keywords – the keyword density – to use in a post is always a popular topic among both successful and newbie bloggers. If you are not familiar with the term, follow along as I describe the key ins and outs of keyword density. What is keyword density? Keyword density…

Breaking down the components of a Facebook ad campaign

There are great tools for audiences, you get to be really creative – and you can make ad changes in real time

Breaking down the components of a Facebook ad campaignI’ve talked a lot about the types of advertising you can do online. From Google ads to social platforms, advertising online is where more and more business owners are focusing their marketing dollars. Once you decide what platform you’re going to use, it’s time to start researching the different strategies. Facebook has always been a…
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